Global Real Estate Brokerage The Agency Launches New Office in Palm Beach, Florida

“My partners and I can’t wait to bring The Agency’s unique brand and elevated offerings to buyers and sellers in and around Palm Beach as we continue to paint South Florida Agency red,” said Santiago Arana.

Global real estate brokerage The Agency proudly announces the launch of its new franchise office in Palm Beach, Florida. The new locale is the firm’s second office in South Florida among its growing network of more than 70 offices in the U.S., Canada, Mexico, the Caribbean, and Europe. The Palm Beach office will be led by Principal of The Agency, Santiago Arana and The Agency’s Founder and CEO, Mauricio Umansky alongside Howard Elfman as Managing Broker and Brian Fairweather Jr. as Managing Director. The Agency currently has an office in Miami’s Bal Harbour neighborhood.

“We’re thrilled to further expand our footprint in South Florida with the launch of our office in Palm Beach, one of the most sought-after markets in the region,” said Santiago Arana, Principal of The Agency. “My partners and I can’t wait to bring The Agency’s unique brand and elevated offerings to buyers and sellers in and around Palm Beach as we continue to paint South Florida Agency red.”

Ranked in 2021 as the country’s #1 luxury real estate agent in Inman’s prestigious Golden I awards, Santiago Arana has closed billions of dollars of real estate across Los Angeles, taking his place among the most distinguished professionals in the industry. Arana joined The Agency in 2014 as Principal and Partner, specializing in high-end residential real estate and new construction across the region’s most coveted neighborhoods. He spearheaded the company’s Westside expansion as Managing Partner of the Brentwood and Pacific Palisades offices. To date, he has closed over $4 billion in real estate, netting nearly $2.5 billion in sales volume from 2017-2021. For eleven consecutive years, Arana has placed among the Top 250 Realtors in the United States in the annual REAL Trends Inc. ranking, featured in The Wall Street Journal. In 2020, he represented the top half percent of more than one million REALTORS® nationwide, ranking #6 in the country, #3 in California, and #1 west of the 405 freeway.

Originally from Sucre, Bolivia, Santiago’s international background has helped build him a strong network of contacts from every corner of the globe. For the second year in a row, Santiago ranked #1 in the country for sales volume by the National Association of Hispanic Real Estate Professionals® Latino Agent Award. Santiago has also been featured for two consecutive years in the Los Angeles Business Journal’s Most Influential People in Real Estate in Los Angeles. Santiago recently ranked among the top agents driving the L.A. real estate market by The Los Angeles Business Journal, which also named him among the outstanding professionals on its annual list of “Who’s Brokering L.A.” He has also been chosen as one of “Hollywood’s Top 30 Real Estate Agents” by The Hollywood Reporter for ten years running and has been named to Variety’s list of “Showbiz Real Estate Elite” for four consecutive years. No stranger to representing high-profile clients such as Lady Gaga, Lebron James, Larry David, Rick Caruso, Tom Barrack, Anthony Hopkins, “Bond King ” Jeffrey Gundlach and Alessandra Ambrosio, among others, Santiago is artfully discreet and carefully tailors his marketing strategies to fit each individual property while protecting his clients’ privacy.

The Agency has rapidly expanded its presence across the globe throughout the past year, making it one of the fastest-growing luxury boutique brokerages in the world. The Agency’s independently-owned brokerages are referred to and integrated as true global partners. Every Managing Partner, from both corporate or independently-owned offices, operates cohesively as one true global network. Rather than just using brand likeness in their marketing, The Agency’s global partners enjoy the same access to leadership, marketing, public relations, training, tools, and technology as our corporate offices. In the past 12 months, The Agency has showcased impressive global growth, opening more than 25 new corporate and independently-owned offices, including the new office in Palm Beach, Florida with additional openings on the horizon.

“We couldn’t be more excited to continue our strategic expansion throughout South Florida with the debut of our newest office in Palm Beach,” said Jim Ramsay, Executive Vice President of Franchise Sales at The Agency. “The lifestyle on Palm Beach holds great synergy with The Agency’s innovative brand and philosophy and with Mauricio, Santiago, Howard and Brian’s combined industry experience and sales success, The Agency Palm Beach will undoubtedly take this highly competitive and desirable market to new heights.”

Founder and CEO of The Agency, Mauricio Umansky set out to create an industry-disrupting brokerage that would redefine the business of real estate. Umansky has achieved nearly $4 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion, the first house in L.A. to sell above the $100M mark, Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood, and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest producing agents by The Wall Street Journal’s REAL Trends annual list, and has been ranked #97 on Swanepoel’s 2022 Power200, a prestigious list of top real estate executives in the U.S.

A consistently top-producing real estate broker in South Florida for more than 23 years, Howard Elfman brings unparalleled industry knowledge and extensive leadership experience to his role as Managing Broker of The Agency Palm Beach. Howard has personally owned and led successful real estate brokerages for the past seventeen plus years, personally selling thousands of homes and closing over a billion dollars in real estate, making him an invaluable asset to clients and agents alike. Howard’s breadth of experience includes working with local and international clients, representing several prominent South Florida developments, and representing institutional REO investors. Howard has served the real estate industry as President of Greater Fort Lauderdale Realtors, National Association of Realtors Director and District Vice President for Florida Association of Realtors. He also serves on the executive committee of Riverwalk Trust, and as Vice Chairman of the Board of Adjustment.

A South Florida resident for more than three decades, Howard was also appointed to and has taken leadership roles on the City of Fort Lauderdale Planning and Zoning Board, Code Enforcement Board, Nuisance Abatement Board, Broward Housing Council and currently serves on the executive board of Riverwalk Trust, City of Fort Lauderdale Board of Adjustment and several other volunteer boards. Originally from Philadelphia, PA, Howard began his sales career at the age of 19, traveling a five-state territory while attending Pennsylvania State University. In 1989, he moved to Fort Lauderdale and entered the software business, selling to Fortune 500 and mid-sized companies throughout the country. As an avid real estate investor, Howard launched his full-time real estate career in 1989. After the sale of his successful Weichert Realtors franchise in 2016, he joined Douglas Elliman as Director of Luxury Sales, and The Agency South Florida as Managing Partner/Broker in 2018. A Fort Lauderdale resident, when Howard isn’t serving agents and clients, he enjoys traveling, exercising, and exploring South Florida’s vibrant culinary scene.

Coming from a family with several generations of experience in the roofing and construction industry, Brian Fairweather Jr. has always had an interest in residential development from a young age. After attending Florida State University, Brian began his real estate career in South Florida. After five years in South Florida as a top real estate agent, Brian moved to the Florida panhandle and worked as the CEO of the top medium size team in the state. During his three years in North Florida, his team closed over $1 billion dollars in sales. Brian specializes in building real estate teams and recruiting top talent. His passion is in seeing agents grow their businesses and accomplish their goals. Brian is thankful to come back to South Florida as Managing Director of The Agency Palm Beach. During his downtime, Brian enjoys spending time with his wife Jessica and their dog, Bentley. He is a competitive golfer and currently a member of the USGA and FSGA. Brian is extremely involved in charities in Palm Beach as well. He currently works with the following organizations – Best Buddies, The Palm Beach Symphony, and The Lighthouse Guild.

“I am honored to be leading The Agency Palm Beach alongside Mauricio, Santiago and Howard as we continue to showcase the power of The Agency brand throughout South Florida,” said Brian Fairweather Jr. “Palm Beach has a long-standing history of luxury buyers and sellers, particularly pro athletes and golf enthusiasts who live and compete in the area. We look forward to servicing those clients and bringing The Agency’s groundbreaking tools and technology to the market.”

With solid infrastructure, The Agency has a renowned brand that is featured on international television shows including Million Dollar Listing Los Angeles, The Real Housewives of Beverly Hills, and Buying Beverly Hills, which debuted on Netflix on November 4, 2022. The Agency has grown to more than 70 corporately-owned and franchise offices across the globe, making it one of the fastest-growing luxury boutique brokerages in the world. Poised for further expansion with like-minded partners in strategic markets, The Agency is noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastest-growing private companies in the country for six consecutive years. Recently, The Agency ranked 21st on the 2022 RealTrends 500 list, and led the top 50 firms in average sales price by sides with a $2.5 million average sales price. In August 2022, Inman named The Agency Luxury Brokerage of the year.

The Agency Palm Beach is located at 2000 PGA Blvd, Suite 4440, Palm Beach, FL 33408. For more information on The Agency, please visit

The Agency

The Agency is an agent-first, tech-driven boutique luxury global brokerage representing clients worldwide in a broad spectrum of classes, including residential, new development, resort real estate, luxury leasing and vacation rentals. Breaking away from the traditional brokerage model, The Agency takes a collaborative approach to the business, fostering a culture of partnership in which all clients and listings are represented in a collaborative environment. Agents and clients benefit from the shared resources and networks of the entire global team, including in-house creative, public relations and cutting-edge technology divisions. The Agency has closed more than $45 billion real estate transactions since 2011, comprising over 70 offices in eight countries, and counting, as one of the fastest-growing boutique, luxury real estate franchise brands in the world. Watch The Agency on Buying Beverly Hills, a new real estate occu-soap highlighting the high-stakes world of luxury real estate in Los Angeles, currently streaming on Netflix.

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